Are you running a business and looking for how to promote such business? Using Snapchat is your best bet. Snapchat app is a social media application that allows users to send self-destructing video, limited-viewing-time and picture messages. Businesses that have been using this application have always been successful all through as social media marketing has become a great source of traffic for modern companies, especially those targeting younger demographic.
In this new age when social media has dominated the business world, it is rare to find a successful company that doesn’t engage with Twitter, Facebook and some other social media platforms. Although it might not look like an ideal platform for marketing, but you will be surprised at the statistics, particularly when a company known as Sumpto focused on marketing to college-age individuals discovered that 73 percent of the college students chose to promote a familiar brand with Snapchat app and 45 percent from unfamiliar brand.
Snapchat app had 30 million users as of December, which is more than the number of users on Instagram in the US alone and still has increasing usage across the world. Despite the fact that the picture messages do disappear immediate the user views them, there are still some motivating and new marketing possibilities. The immediacy of the experience is the interesting thing about Snapchat app.
However, note the fact that users utilize Snapchat app its high entertainment factor. Therefore, keep content as quirky, surprising, or as funny as you can to keep the attention of users on your Snaps. Nevertheless, Snapchat can make that easier, allowing you to add captions and also draw on the picture using different colors.
Many companies including 16 Handles and McDonalds among others have used Snapchat app to promote their businesses and their campaign was successful. They use the STORY feature of the application, which offers you the opportunity to create longer messages by stitching different pieces together.
Giveaways are another way to use Snapchat app. Your intention at the first launch of your Snapchat is to get people to add you on the application. Giving tickets to an event away for instance, is one way to do this. Promote the giveaway on your site as well as on other social media, informing those who want to enter the giveaway to include your business on Snapchat and send a Snapchat and a hashtag with their username to you.
After that, they need to get five of their friends to add your business and Snapchat you an image with the similar hashtag and the username of the friend they are helping to enter. This helps you disseminate a hashtag representing your business to users that might never seen it before and gain new Snapchat connections.
Finally, the best way to promote your business is to make use of Snapchat app that comes with great features for this purpose. You will never regret your action because some big companies like 16 Handles and McDonalds used this application to promote their businesses and they were successful.